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The address drew on two primary sources of customer data. The aboriginal actuality the Packaged Facts Civic Online Customer Survey, which includes a console of 2,000 US adults (18 and older). The additional antecedent was Simmons Reports from Simmons Research, LLC, which conducts surveys on an advancing base from about called samples of consumers (approximately 25,000 for anniversary 12-month analysis compilation).

The Packaged Facts civic analysis showed that the developed consumers’ compassionate of apple-pie characterization is in band with how the aliment and cooler industry defines the term, acclamation three ample areas of concern: what is in the food, how the aliment is produced, and who produces it.

Roughly 50% to 75% of all adults accede that apple-pie characterization aliment and cooler articles avowal natural, organic, or animal-welfare credentials, or accomplish added claims to apple-pie characterization cachet such as beneath ingredients, bigger nutrition, or actuality bigger for the environment.

“Clean characterization consumers are decidedly added acceptable than boilerplate to adore grocery shopping, baker at home, adore aggravating new foods and beverages, and about absorb aliment and bistro into their lives in a allusive and acceptable way,”​ Packaged Facts acclaimed in the report.

“They additionally adopt grocery aliment that accommodate value-added articles and add-on services, and authority a abundance cadre in aerial regard.”​

Adult consumers who accede themselves

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