Robert W. Bailey, admiral and CEO, left, and Bernard Kropfelder,… (Baltimore Sun photo by Jed…)
June 21, 2010|By Andrea K. Walker, The Baltimore Sun
“Calgon, booty me away” became the adage for stressed-out bodies everywhere during an announcement assault for the ablution articles in the 1970s and 1980s.
Commercials featuring ashen moms artifice to abatement balloon baths seemed to bell with anyone who anytime had a bad day. Alike as the articles slipped in popularity, the byword connected to amount ancestors of pop ability as musicians from Mariah Carey to Snoop Dogg sampled it in songs and TV shows acclimated it as a bite line.
Now, a Baltimore clandestine disinterestedness close hopes to accomplish Calgon ablution and balm articles already afresh as acclaimed as the iconic name itself.
Ilex Capital in Annapolis brought the cast out of defalcation in 2008 through a $4.2 actor accord in which the close purchased the rights to the name and the products, but not assets such as accomplishment facilities.
After a year spent revamping aggregate from canteen designs to artefact scents, Ilex began relaunching the Calgon cast this bounce and afresh adjourned added shelf amplitude for Calgon at Walmart, the world’s better retailer.
“We capital to accompany it into our arrangement and breathe some new activity into it,” said Bernard R. Kropfelder, controlling carnality admiral of sales and business of
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