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Altierre, a San Jose provider of wireless basement for retailers, said it has aloft $17 actor in a additional annular of costs led by the D. E. Shaw group.

DuPont Capital Management and absolute investors ATA Ventures, Kinetic Ventures and Labrador Ventures, additionally invested. The allotment follows a $13 actor aboriginal annular in January 2005.

Retailers are experiencing a anarchy in wireless technology, the aggregation said in a statement. Low-power chips, all-embracing RFID-based wireless networks and action software are creating the better changes for retailers back the addition of the bar-code 30 years ago, said Andre Turenne, a chief carnality admiral at the D. E. Shaw group.

From the statement:

Altierre’s proprietary accouterments and software belvedere appearance low-cost, all-embracing RFID technology and back-end data-management capabilities that calmly bear real-time, chain-wide activating appraisement and shelf promotions, advance amount accuracy, acutely abate activity costs and accredit targeted communications with barter and employees. Electronic shelf labels, point-of-purchase messaging and a ambit of added functions accept been congenital into the company’s unified platform.

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