Consumer appurtenances behemothic Unilever is entering the music rights business… array of.
One of the company’s admonishment brands for men, Axe, has partnered with SoundCloud to barrage a music attack alleged Axe The Label.
It’s the aboriginal activity in the US to be associated with a new ‘Axe Music’ belvedere and gives arising rappers and producers an befalling to coact on advance with Lil Yachty and Zaytoven via SoundCloud.
Prize winners will see their acceptable contributions added to the Axe and the Music playlist on SoundCloud as able-bodied as actuality listed as a co-writer/co-producer on the accomplished songs.
But, there’s a catch.
MBW has dug into the antagonism rules and apparent that award-winning winners will “receive $2,500, awarded in the anatomy of a check, as a complete buyout and ‘work for hire’”.
In added words, you’ll see your name listed on the songwriting credits… but won’t get any royalties.
The admirable award-winning winners will additionally get a custom Axe can account $100 (as will the seven honourable acknowledgment award-winning winners).
Furthermore, the rules accompaniment that the songwriting acclaim will alone be accepted while the songs are featured on the the SoundCloud playlist and until June 30 aing year.
The recorded music
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