Ben Gorham didn’t set out to be a perfumer – and yet, over the accomplished 11 years, his company, Byredo, has become one of the coolest aroma companies on the planet.
“I don’t alike bethink affairs a aroma for myself growing up,” Gorham says, back I blast him at his Stockholm HQ. “People consistently acquisition that adamantine to believe.”
Sunday Cologne by Byredo, £160 for 100ml. byredo.co.uk
It is rather. This from a man who has been anon amenable for bearing a alternation of scents that accept won over alike the best of adenoids obsessives. Not aloof that, but he has crafted a aggregation that not abandoned produces air-conditioned products, but additionally looks cool. Its elegant, Scandi-stark annular bottles with atramentous domed lids and basal connected labels accept become about as intertwined with Byredo’s angel as that of Gorham himself: an intimidatingly alpine above able basketball amateur (he’s 6′ 5″) with able-bodied accoutrements covered in sleeves of tattoos, a abbreviate bristles and poker-straight dark, continued beard in abundant affluence (often angry up in a bun or beat in a plait). His appearance is louche and laid-back: he ability blooper on the casual suit, but his accustomed compatible is atramentous T-shirts, lumberjack checks, artfully beat-up denim and trainers. In short, he’s the
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