Could this be the new “Lady Doritos”? Johnnie Walker whisky will be rolling out a female-branded adaptation of their acclaimed scotch in March.
The newly-named “Jane Walker,” will affection a top hat-wearing woman with continued aphotic beard on the special-edition bottles of the brand’s Black Label. According to Bloomberg, cast buyer Diageo Plc is attempting to widen the address of their artefact “while adulatory women.”
The rollout of the female-faced whisky in March coincides with Women’s History Month and International Women’s Day. For every one of the 250,000 Jane Walker bottles awash nationwide, $1 will be donated to organizations that advance women such as Monumental Women and She Should Run.
“As a cast that has stood for advance for about 200 years, Johnnie Walker is appreciative to booty this aing footfall advanced by introducing Jane Walker as accession attribute of the brand’s charge to progress,” the cast explained in a columnist release.
Johnnie Walker Vice President Stephanie Jacoby told Bloomberg, “Scotch as a class is apparent as decidedly alarming by women. It’s a absolutely agitative befalling to allure women into the brand.”
However, abounding women acquisition the re-branding accomplishment arrogant as against to inviting. Social media has already started ripping the attack to shreds.
“Scotch is apparent as alarming by women” IS IT? you apperceive those facebook
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