PARIS (Reuters) – Chanel has bought Orlebar Brown, a British swimwear cast that had a brilliant about-face back sported by Daniel Craig as James Bond.
FILE PHOTO – Chanel logos are apparent on seats afore the Haute Couture Fall/Winter 2018/2019 accumulating appearance for appearance abode Chanel at the Grand Palais in Paris, France, July 3, 2018. REUTERS/Regis Duvignau
Financial agreement were not appear for the deal, which will see the French couture abode add Orlebar Brown to its bathing repertoire alongside its Eres label.
Privately endemic Chanel said it had bought the characterization from architect Adam Brown and a accumulation of added investors including UK clandestine disinterestedness close Piper.
Chanel has endemic Eres, a affluence swimwear characterization for women, back 1996, amid a scattering of abate labels in a accumulation focused primarily on its banderole brand, which is acclaimed for its tweed suits.
Orlebar Brown, launched in 2007, specializes in tailored men’s pond shorts, spotted on celebrities including accompanist Jay-Z and amateur Michael Fassbender.
It does 40 percent of its sales online, authoritative it an arresting fit with Chanel, one of the alone affluence brands that still refuses to advertise its accouterment or high-end handbags on the web, although it has e-commerce operations for its composition and eyewear lines.
“Orlebar Brown will abide its agenda focused access and additionally accompany its development
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