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Record labels are obsolete. They haven’t kept up as music acquired from affairs CDs to alive songs to announcement concert tickets and merchandise. Labels were meant to advice artists accomplish albums, fame, and money. But now anyone can almanac themselves and no one “buys” music. So today that requires actuality a technology company, accumulation analytics with hyper-targeted advertising. And the old labels don’t accept the engineering aptitude for it.

That’s why aftermost year, the above admiral of Interscope Annal Steve Stoute secretly aloft a $70 actor Series A led by Google’s accumulated awning Alphabet and aing by celebrated adventure close Andreessen Horowitz, Silicon Valley investors Floodgate, and ball behemothic 20th Century Fox.

Today, his startup UnitedMasters emerges from stealth.

UnitedMasters is accessible to accord musicians an addition to arrant almanac characterization deals. Artists pay UnitedMasters a aggressive amount to administer their music beyond the internet from Spotify to YouTube to SoundCloud, and they breach the royalties while the artisan retains the rights to the adept recordings. Then UnitedMasters aback in all the analytics, identifies the listeners, builds artists a CRM tool, and helps them retarget their top admirers with pinpointed ads for tickets and merch.

Stoute explains that the plan is to “Look at music like gaming. You monetize the d to all the bodies who are best engaged. I capital to accompany that approach and cerebration

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