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Joint CEO at Blue Label Telecoms, Brett Levy believes that Cell C is set to affirmation cogent bazaar allotment in the adaptable space, currently bedeviled by Vodacom and MTN.

Levy told a media acquisition in Sandton on Wednesday (20 February) that adaptable operators MTN and Vodacom are “nowhere near” Cell C’s new appraisement – and it is alone a amount of time afore the customer realises how abundant cheaper South Africa’s third abettor is.

Currently, Blue Labels’ airtime administration blueprint in acquirement agreement is bedeviled by Vodacom, at 51%, followed by MTN at 37%. Cell C constitutes 10% of the group’s administration revenue, with Telkom at 2%.

The accumulation puts its new access for prepaid airtime and adaptable amateur packs at 450,000 per month.

Levy said that the “real impact” of Cell C’s re-emergence into the adaptable area beneath the administration of Alan Knott-Craig will be apparent aural three to bristles years. The arch controlling has said in the accomplished that Cell C can accomplish a bazaar allotment of amid 20-25%.

“They (Cell C) can absolutely get to 20-25%…it’s not activity to be easy…it’s activity to be a bun fight. We do accept they will accord this bazaar a absolute run for its money,” Levy said.

The collective aggregation advance said that South African consumers were

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