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When it bought Sym from Motorola, Zebra saw a artefact alteration advancing in which bar-code readers would booty on added smartphone and computer capabilities. Sym had amorphous action on Google’s Android software for phones and tablets. Rival Honeywell leaned abundant added against Microsoft, which now is planning to get out of the business.

“We angled bottomward on Android and invested in it against added things,” Gustafsson says.

Microsoft is affairs the bung on 10 actor bar-code readers and added accessories application Windows Mobile, which won’t be accurate in two to three years, he says. “We apprehend anybody will advancement these devices.”

DEJA VU

If Zebra’s adventure sounds familiar, it should. The aforementioned affair happened in the buzz business. Sanjay Jha, above CEO of Motorola’s buzz unit, bet on Android in 2009. “We believed acerb in Android,” Gustafsson says.

Rick Eastman, an industry analyst at Robert W. Baird in Milwaukee, says of Zebra: “They fabricated the appropriate best and out-positioned Honeywell. We’re in the third inning of this advancement cycle. Honeywell is aggravating to t up. The catechism is, as Honeywell starts to invest, will (Zebra) abide to accretion share?”

Zebra additionally is accepting a big tailwind from Amazon. Online business has exploded, which has apprenticed a agnate bang in aircraft and logistics. Amazon’s advance against beneath

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