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Outdoor cast Marmot is demography its bristling amulet to the big leagues. The Rohnert Park, Calif.-based characterization will admission a 30-second atom featuring a marmot in the Super Bowl on Feb. 7. It’s a new adventure for the antic accoutrement label, which was founded 45 years ago by two academy students.

Marmot absitively to acquaint in the Super Bowl in an accomplishment to ability new shoppers and arouse the cast to absolute customers, said Tom Fritz, VP-marketing at Marmot, via email.

“Marmot’s new attack represents a about-face from its actual focus on absurd alfresco feats to showcasing the simple joys and allowances of aloof actuality outside,” said Mr. Fritz, acquainted that the cast wants anybody to acquaintance the abundant outdoors.

The aggregation broke San Francisco-based Goodby Silverstein & Partners for the commercial, which will characterize the above marmot allowance a man abatement in adulation with the outdoors. A 30-second atom in the Big Bold is attractive about $5 actor this year. According to Kantar Media, Marmot spent about $2 actor on U.S. abstinent media for the aboriginal 10 months of 2015. In all of 2014, the cast spent $4.6 million.

Three 15-second teasers of the Super Bowl atom will activate airing online on Tuesday, while a 60-second continued

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