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Dip, the clandestine characterization accoutrement cast apparent by The Kroger Co. this summer, is set to accomplish its admission in food this week.

Kroger said Monday that the Dip accumulating is rolling out to 300 Fred Meyer multidepartment food and large-format Marketplace stores, which action an broadcast accepted commodity selection.

The Dip band includes accouterment for women, men, adolescent men, juniors, kids, toddlers and babies and offers animated essentials and melancholia trend pieces, Kroger said. More than 80% of the accumulating is priced at $19 or less.

“Dip creates a new acquaintance for our customers, absorption on a carefully advised and curated accumulating that is simple, beautiful and affordable,” Christina Groth, carnality admiral of accepted commodity at Kroger, said in a statement. “During the artefact development process, we were advised about creating a cast that’s different and resonates with our shoppers, and we accept we’ve done aloof that.”

Designed with accessibility and affordability in mind, Dip offers adjustable collections that accomplish it accessible for barter to accumulate apparel or accouter an absolute family, according to Kroger. In stores, the cast is presented in its own department, with the banderole acutely featured.

Dip replaces over a dozen Kroger clandestine characterization accouterment brands — such as Indigo by Great Northwest, GNW, Kids Korner and Curfew — and continues the company’s efforts to drive clandestine cast advance beneath the Restock Kroger

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