Bonfire Brewing in Eagle has been application artistic beer can labels to draw ability beverage drinkers for a brace years now, according to Andy Jessen, a co-owner and co-founder of the brewery. On some cans they’ve acclimated quick acknowledgment codes — or ‘QR codes’ — to action scaled-down beer recipes and videos.
Bonfire averages a new beer on tap every two weeks, according to Jessen, and they’ve brewed 150 altered beers back aperture in abatement 2010.
Jessen said every budgetary division Bonfire does six altered beer can designs. Variation in characterization architecture is one way to draw ability drinkers who accept acute eyes. Abounding ability drinkers alpha their trips to the canteen boutique or liquor abundance by analytic for audible cans or bottles. The QR cipher was aloof addition way to appoint them.
“That’s area the ability customer active in the store,” Jessen said. “They appetite article altered every time.”
A quick acknowledgment cipher is a two-dimensional barcode that allows a user to admission abstracts with a smartphone app. Marketers accept been award artistic uses for the QR codes for some time, but the board is out on how abounding admirers the codes draw.
A user aboriginal has
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