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Last week, Priceline.com acquired Kayak for $1.8 billion. That’s added than alert what Google paid for ITA aback in 2010. Why did Priceline accomplish this move? And why now?

Priceline acquired Kayak for $40 a share, about $500 actor in cash, $1 billion in Priceline equity, and about $300 actor in banal options. Kayak got a exceptional amount — a 29 percent premium, to be exact — from Priceline because that, on the day of its acquisition, Kayak bankrupt at almost $31 a share. That’s about 54 percent college than area Kayak was on IPO day, at $26 a share. This no agnosticism added to Priceline’s consequence that Kayak was on the way up and that it was account advantageous the big bucks to save it from accepting to accord with a able adversary bottomward the road.

While the big numbers are eye-catching, Kayak hasn’t consistently been in such an enviable position. The aggregation aboriginal filed to go accessible in backward 2010 and went accessible in July of this year — a continued alley to the accessible markets by any accepted — and one that saw Kayak announcement a net accident as afresh as a year ago. It assuredly angry that about in the aboriginal division of this year, announcement a Q1 net assets of $4.1 actor and grew acquirement by 39 percent to $73.3 million.

Those numbers accept been on

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