The new characterization — focussing on affordable western abrasion and accessories — is targeted at women in bank II, III and IV regions, ShopClues said in a statement.
“Just like ‘Meia’ aftermost year, Code Yellow is an action to accomplish added appropriate into the appearance markets of bank II, III and IV regions. These markets accept apparent a billow in their women affairs western wear. Over 70 per cent of our buyers appear from these cities,” ShopClues co-founder and arch business administrator Radhika Aggarwal said.
She added that appearance and affairs is the top class in agreement of acquirement growth, accidental added than 50 per cent of the company’s absolute sales.
ShopClues has articular top 35 merchants in the affairs category, who will accomplish articles at their end as per the ShopClues’ standards and guidelines. The e-commerce company, in turn, will abutment them in agreement of branding and end-to-end logistics.
“With our advancing advance affairs in place, we apprehend Code Yellow to access about 1.5 lakh new barter by the end of 2018,” Aggarwal said.
The aggregation operates a cardinal of absolute labels — Home Berry (home
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