AUSTRALIAN appearance characterization Spell is continuing its ascendancy in the United States, with the aperture a pop-up abundance in Los Angeles.
The band Byron Bay-based brand, which counts Elsa Pataky, Miley Cyrus, Lana Del Rey and Alessandra Ambrosio amid its celebrity following, will accessible a acting bazaar in Venice Beach aing month.
“It’ll be our aboriginal absolute concrete (store) acquaintance over there,” Spell co-founder Elizabeth Abegg said, of the cast she runs with her sister, Isabella Pennefather.
“It’ll accord us a feel for what’s possible,” she said.
“One of the things we’ve realised about America is that it’s so important to accept a concrete attendance … whether it’s through activations or pop-ups.
“You can alone accurate so abundant through Instagram.”
Spell is accepted for its laid-back, feminine designs, with chiffon dresses and adulatory swimwear fabricated of acceptable Italian fibres in its latest collection, dubbed “Oasis”, out on October 4.
Gold hotpants, floral
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