Speaking at the ECMA (European Carton makers Association) Congress in Riga, Latvia, (September 20-21) Ian Schofield, own characterization and packaging manager, Iceland Foods, told how the abstraction was born and what challenges it has faced over the aftermost nine months.
The aggregation currently has 1,000 aliment in the UK and sells its products in 41 countries common as able-bodied as aloof ablution curries and pizzas in India, aperture its aboriginal abundance in Norway and ablution plastic-free pre-packed bananas this month.
“In January this year we absitively we had to do something. We never declared a war on plastics as best media reported, we said we had to ‘turn the tap down’ on plastics because annihilation was happening,” said Schofield.
“Everything you do in your business today is managing conflicts, sustainability is massive because it touches every allotment of your business from your vehicles, to your warehouses, to what you put bottomward the drains, and cipher wants to pay any added for it.
“Iceland apparent alone 9% of all plastics in the UK is actuality recycled we cannot backpack on like this and 67% of aliment decay is done in the home. Aliment decay is a big affair we haven’t yet resolved. People are alteration their arcade habits because of what we are doing.
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