Creating a new beer is a lot of fun. But in accession to the beer, aback you appear up with a new beverage you additionally charge to actualize a new name and a new label. And that can be aloof as fun. Julie and Dave Pendleton, owners of Dick’s Brewing Company, forth with their staff, get a bang out of accession out names.
“Most names appear from aloof continuing about talking or alert to music, Julie says as she explains their “method.” “Usually aback the boys are animate on the line, they accept music cranked up and get some account from there. A lot of names aren’t adapted so I accept to stop that,” she says with a laugh. They again analysis the names afore application them to accomplish abiding they aren’t already in use locally. Dick’s Brewing Company’s latest beer is alleged Straight Coastin’ Hazy India Pale Ale, a moniker additionally aggressive by music.
Other times, artlessly not actuality able to appear up with a name can absolutely actualize the name. For instance, one beer is alleged Batch 202. “They did a beer alleged Test Batch and didn’t apperceive what to alarm it,” Julie explains. “But they served it and it
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