RAPAPORT… Online-shopping titan Amazon has filed a apparent appliance that may
announce it is planning to actualize its own private-label adornment collection.
“For Keeps by Amazon,” which was filed at the US Apparent and
Trademark Office aftermost week, is for “online retail sales of jewelry, namely
adored metals and their alloys and appurtenances in adored metals or coated
therewith,” according to the filing.
Amazon sells a advanced array of items on its site, from books
and accouterment to bicycles and babyish supplies. The e-tailer already sells jewelry
from a cardinal of vendors, as able-bodied as its own Amazon Collection, a ambit of
lower- to mid-value pieces.
Many luxury-jewelry retailers accept yet to adventure into the
online marketplace. A new band could advice Amazon attempt with the acceleration of
affluence e-commerce platforms accepting in popularity, including Net-a-Porter and
Farfetch, which afresh went accessible with an $885 actor antecedent public
Shares in luxury-jewelry banker Signet, which owns Kay
Jewelers and Jared, amid added brands, fell 2.6% afterwards letters of the patent
filing, Seeking Alpha reported.
Image: Amazon aircraft box.
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