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RAPAPORT… Online-shopping titan Amazon has filed a apparent appliance that may announce it is planning to actualize its own private-label adornment collection.

“For Keeps by Amazon,” which was filed at the US Apparent and Trademark Office aftermost week, is for “online retail sales of jewelry, namely adored metals and their alloys and appurtenances in adored metals or coated therewith,” according to the filing.

Amazon sells a advanced array of items on its site, from books and accouterment to bicycles and babyish supplies. The e-tailer already sells jewelry from a cardinal of vendors, as able-bodied as its own Amazon Collection, a ambit of lower- to mid-value pieces.

Many luxury-jewelry retailers accept yet to adventure into the online marketplace. A new band could advice Amazon attempt with the acceleration of affluence e-commerce platforms accepting in popularity, including Net-a-Porter and Farfetch, which afresh went accessible with an $885 actor antecedent public alms (IPO).

Shares in luxury-jewelry banker Signet, which owns Kay Jewelers and Jared, amid added brands, fell 2.6% afterwards letters of the patent filing, Seeking Alpha reported.

Image: Amazon aircraft box.

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