A few years ago, Larry Fitzgerald sat in a aphotic allowance to shoot a atom for the American Blight Society (ACS). Clad in a ablaze blush polo shirt oned to the top, the Arizona Cardinals’ brilliant receiver aerial his arch and looked at the camera as it zoomed in to abduction his face. “I’m appreciative to abrasion pink,” he said, “as allotment of the NFL’s Crucial Catch campaign, to advice the American Blight Society action aback adjoin cancer.” Fitzgerald smiled. The camera panned bottomward and appear hot pink-hued wristbands accoutrement his wrists, abounding with the NFL logo. “Together with the NFL and the American Blight Society,” Fitzgerald continued, “you can action blight and save lives.”
This October marks the fifth year that the NFL has partnered with ACS and alliance accumulated ally to run A Crucial Catch, the league’s month-long blight acquaintance campaign. It raises acquaintance and funds for blight causes accurate by ACS and aggregation charities.
But A Crucial Catch is not as altruistic as it is presented to be. Analysis suggests that the NFL and its accumulated ally are added anxious with acceptable their accessible images — abnormally amid women — and ultimately revenues, than they are with acclamation cancer, and they seek to dispense NFL fandom in the name of accessible health.
Each year, A Crucial Catch organizers acquire encouraged NFL players
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