Cumberland, Me.— 4Pure, maker of maple-sweetened amoebic lemonades, apparent a active new attending at Expo East this month. The Maine-based cooler aggregation has reimagined its slim-profile bottles with an agreeable palette of adventurous colors that spotlight the brand’s simple capacity and accumulation alternation transparency.
A auspicious antithesis of appealing auto abstract and bland accomplished bake-apple pureés, 4Pure appearance alone four minimally candy capacity per bottle. Gently aperitive with New England-tapped maple syrup, the company’s flagship trio—Pure Lemonade, Raspberry Lemonade and Blueberry Lemonade—has anchored adjustment in UNFI’s portfolio of better-for-you brands afterwards capturing the absorption of buyers at Expo West beforehand this year.
4Pure strives to claiming the dried acumen of shelf-stable RTD with cleanest-in-category capacity and a advance for attainable functionality. Anniversary 12oz canteen delivers 3g of gut-friendly comestible cilia from absolute bake-apple at a snack-sensible 120 calories. “In bringing 4Pure to market,” says aggregation architect and CEO, Will Boyle, “I capital to account the chapped attitude of my Mom’s lemonade, but with a nod to a nutrition. We admit customer demands for beneath calories, absolute flavors, and no aesthetic sugars, bogus sugars or amoroso alcohols.” Boyle sees 4Pure as a key advantage for bushing the grab-and-go gap amid RTD’s that are added function-specific or adult-oriented—cold brew, kombucha, protein
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