Four years afterwards atheism offers from Myer and David Jones, LVMH’s global cosmetics alternation Sephora has entered into a affiliation with DJs and will accessible its aboriginal shop-in-shop afore Christmas.
The partnership, appear on Tuesday, promises to brace David Jones’ adorableness and cosmetics alms by introducing new and exclusive brands, boosting bottom cartage and alluring a new generation of selfie-obsessed shoppers.
Sephora will open its aboriginal shop-in-shop in David Jones’ Melbourne Bourke Street flagship in the next three months – with alternate technologies and accessories enabling customers to experiment with articles – and added food are accepted to chase over the aing year.
David Jones arch controlling David Thomas said the affiliation with Sephora, the world’s largest beauty retailer, would bear an agitative and empiric new alms for customers.
“Sephora is a awful admired adorableness innovator with an array of stand-out articles that will accompaniment and extend our absolute alms to customers,” Mr Thomas said.
Sephora Australia country manager, Libby Amelia, said the partnership would advice Sephora’s Australian expansion. The banker has 14 artery and adhesive food – eight in NSW, three in Victoria and three in Queensland – and a committed Australian online store.
“To be able to accompany Sephora Collection (the retailer’s clandestine characterization range) alongside a anxiously curated account of absolute brands like Fenty Beauty, Fresh, Givenchy, IT
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