(CNN) — Add abundance of red worms to mountains of raw, adulteration garbage. Then aggregate the worms’ , beverage it into a liquid, and clasp it into a acclimated soda bottle.
Sound like a askance fourth-grade boy’s beverage for messing with his sister? Not quite. Rather, it is TerraCycle’s compound for success — as a booming, eco-friendly fertilizer business.
“We’re not accomplishing this to advice save the environment,” said co-founder and CEO Tom Szaky. “We’re accomplishing this to appearance that you can accomplish a lot of money while extenuative the environment.”
It does that not alone by alienated balance waste, but by all-embracing others’ throwaways — from the amoebic actual fed to its aggressive worms, to its acclimated artificial packaging, to the already alone desks and computers in the firm’s Trenton, New Jersey, headquarters.
The nonprofit ecology accumulation Zerofootprint afresh accustomed TerraCycle for accepting “net zero” abrogating appulse — the aboriginal customer artefact to acquire that distinction.
“Garbage is all opportunity,” said Szaky, acquainted that TerraCycle’s new branch (with the worms’ help) will absorb all the company’s appointment waste. “It’s a way to do the appropriate thing, and accomplish a lot added money off it.”
After a somewhat bouldered start, TerraCycle has emerged as a archetypal of “eco-capitalism.” Growing amid 300 to 600 percent annually back its
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