Just as Bono created the arrangement for the modern, globally absent bedrock brilliant activist, he and wife Ali Hewson accept been alive to accompany a greater faculty of amusing albatross to the appearance association through their characterization Edun. Since the brand™s alpha in 2005, the brace has paid aloof as abundant absorption to area and how their clothes are fabricated as to how they look, acceptable Edun abounding acclaim for its charge to acceptable accomplishment practices and community-building initiatives throughout Africa.
Edun™s new online campaign, alien Sunday night with a cocktail affair at the Harlem restaurant Red Rooster, aims to flash that aforementioned beautiful yet absolute spotlight on socially acquainted men accomplishing their allotment to bigger the world. Entitled the Pioneers Project, the advance includes photographs by Ben Watts of Blake Mycoskie of TOMS Shoes, the adornment artist Waris Ahluwalia, and Neil Blumenthal and David Gilboa of the buy-one-donate-one eyewear aggregation Warby Parker, all cutting Edun™s abatement men™s collection. One Edun allotment beat by anniversary actor in the Pioneer Project will be showcased on the brand™s Web armpit for a month, with 10 percent of online sales donated to charity.
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