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LONDON — Burberry is accumulation and updating.

In a above cardinal about-face beneath arch controlling administrator and arch artistic administrator Christopher Bailey, the British cast will absorb its Prorsum, London and Brit collections beneath a new, distinct Burberry label. The move agency the end of the action amorphous beneath above ceo Rose Marie Bravo and connected by her successor, Angela Ahrendts.

No jobs will be absent in the action of affiliation the three labels, which is due to be completed by the end of aing year. Items with the single, new Burberry characterization will activate landing in food in the summer.

Bailey appear the change at a columnist appointment Tuesday afore the actualization of the company’s ceremony ad campaign, which riffs on the archetypal British blur “Billy Elliot.” The Burberry ad appearance a cord of celebrities trampolining to music by T-Rex. The campaign, apparent to a army of 700 during a cocktail at the brand’s Regent Street flagship, marks the 15th ceremony of “Billy Elliot.”

As for why it is amalgamation its three labels into one, the aggregation said the change acknowledges the way in which affluence barter like to acquaintance the cast online and off-line.

Bailey said by accumulation the three curve beneath one label, Burberry can additionally action “a abundant added constant acquaintance of the collections. Those categories were created

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