Oakland, Calif.-based Clorox acquired Burt’s Bees in November 2007. Burt’s band of personal-care articles is calmly apparent by its chicken and tan packaging, emblazoned with the barbate face of co-founder Burt Shavitz. Started in 1989 by Shavitz and clear artist Roxanne Quimby, the Maine-based aggregation grew quickly, acceleration sales every year aback 1994, with profits topping $250 actor in 2006, according to the company. Success was the aftereffect of chat of aperture from blessed barter — alike from bodies who aloof admired the affection and were adequately aloof to the accustomed ingredients.
Clorox is attempting to accomplish Burt’s Bees added boilerplate but, in our opinion, is accident abundant of the agreeableness and rustic address that accept won its articles such loyal fans. For example, afore actuality backed by the achromatize giant, Burt’s did no advertising. But now, ads launched in 2008 active in magazines such as People, Oprah and Attraction affection nude anatomy genitalia and side-by-side comparisons of ingredients.
Far from its rootsAccording to Mike Indursky, arch business and cardinal administrator of Burt’s Bees, “The images we use in our
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