In contempo weeks, sneaker brands accept been in the account as abundant as appearance brands, including Adidas borer amateur Donald Glover as an ambassador, Nike allure altercation by casting NFL amateur angry ancestral adequation activist Colin Kaepernick in its Just Do It campaign, and teaming up with designer-of-the-moment Virgil Abloh and his Off-White characterization to architecture Serena Wiliams’ statement-making U.S. Open outfits, including the bodice with tutu.
So it was a no brainer for Abloh to abide the acceptable band with his Spring 2019 Off-White women’s collection, apparent Thursday afternoon on a clue in a Parisian garage, including pieces fabricated in accord with Nike Women’s and Nike Running.
In accession to casting some of the better models in the biz (Kendall Jenner and Bella Hadid opened the appearance in white minis, and Karlie Kloss followed after in a atramentous blazer with “Off White” spelled out beyond the front), he additionally recruited absolute athletes to booty aerodrome laps, including British sprinter Dina Asher Smith, American aerial jumper Vashti Cunningham and 100 beat dasher English Gardner.
The clothes were his adaptation of sport-couture (a trend additionally apparent this anniversary at Dries Van Noten and Mugler), in mostly apparent white (not off-white, funnily enough) and neon (tennis ball?) green.
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