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Despite the attendance of big players like P&G and HUL, a bulk of online startups is absorption on avaricious a allotment of the booming men’s admonishment market.

Time was back men’s admonishment translated into Brylcreem and Gillette. But things accept afflicted – and how. From activated charcoal face washes to bristles affliction amateur kits, from bristles and angle wax, to men-only creams and balms, the focus on men’s articles has led to a admeasurement of admonishment startups in India.

In 2016, Unilever’s accretion of US-based startup Dollar Barber Club for $1 billion showed it wasn’t alone technology that could advance to a acknowledged exit. Closer home, Indian customer appurtenances aggregation Marico, in March aftermost year, acquired 45 percent pale in men’s admonishment startup Beardo for an bearding amount.

Nykaa, a accepted name with women, additionally afresh launched Nykaa Men, which offers a ambit of men’s admonishment articles from altered companies.

According to ASSOCHAM’s January 2018 report, the macho admonishment industry in India is currently account Rs 16,800 crore and is accepted to blow Rs 35,000 crore in the aing three years.

A address by Nielson said:

“Data confirms that the sales of men’s face creams accept added than doubled, while the use of face-cleansing articles amid men

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