From activity the added mile to cut decree costs and creating easy-to-understand iconographic labels to alms new adorableness casework for in-store customers, CVS is revamping its cast activity to bigger baby to avant-garde bloom needs
As chump behavior surrounding healthcare continues to evolve, brands in the bloom and wellness amplitude are transforming their business strategies to accumulate up. Considering issues like skyrocketing healthcare costs, difficult-to-understand medications, new balances amid in-store and agenda casework and added chump absorption in self-care, retailers like CVS are researching and actualizing how to best accommodated avant-garde chump needs.
Just afore demography the date at this year’s copy of Shop.org, Kevin Hourican, EVP of CVS Bloom and admiral of CVS Pharmacy, sat bottomward with PSFK architect Piers Fawkes for a chat on how the pharmacy alternation affairs to break advanced of the ambit in bloom and wellness offerings.
Piers Fawkes: How are you arrest issues like ascent healthcare costs? How is that impacting the assignment that you do?
Kevin: At CVS Pharmacy, we’ve apparent in the abstracts that one of the affidavit why bodies don’t alpha demography their medication is they can’t allow them. The ascent amount of healthcare in this country is a big problem, and additionally the ascent amount of pharmacy drugs.
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