Photo: Courtesy of Valextra
Why abrasion a brand’s logo aback you can architecture your own? Today in Milan, Valextra presented #NoLogoMyLogo, a new activity that invites audience into the architecture flat to actualize unique, one-of-a-kind monograms that are absolute up and printed all over the label’s top-handle bags, totes, cross-bodies, and wallets. The after-effects are cool graphic, decidedly for an 81-year-old cast so accepted for its ultra-minimal, evidently anti-logo aesthetic.
In a way, #NoLogoMyLogo is anti-logo; at least, it’s anti-mainstream logo. The abstraction stems from fashion’s accepted moment of ’90s homesickness and streetwear-inspired logomania, which asks consumers to agreement their adherence to a above cast and adjust themselves with its added agreeing fans. Valextra’s bespoke monograms, on the added hand, advance the opposite: that “being oneself is the ultimate luxury.”
The action abaft the accoutrements is almost simple: You accord the Valextra aggregation your brand and adopted colors, and they’ll appear up with dozens of options from which to choose. By tweaking the calibration of the letters, the accomplishments colors, or the way the belletrist fit together, the combinations are around endless. The accepted denominator is that they’re all aggressive by clear designers from the past: One accumulation of accoutrements in a palette of orange, black, white,
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