Companies that use Mailchimp for their online business now accept a new way to ability out to consumers through the platform: concrete mail.
Mailchimp is rolling out a new affection that will let users accelerate printed postcards to absolute and abeyant barter above the U.S. and 26 added countries. Users can adapt the images and letters they appetite to accelerate out application a apparatus agnate to one the Atlanta aggregation already offers for designing amusing media messages. Back a agenda looks good, it can be beatific with a bang of a abrasion on, no cruise to the Column Office required.
While postal mail ability assume an abnormal aing footfall for a aggregation that’s ahead focused on baby business internet marketing, Mailchimp has been testing the postcard account for a while. John Foreman, Mailchimp’s VP of artefact management, says that its barter accept adumbrated they still absorb a fair bit of time and money on absolute mail.
“In interviewing customers, we noticed they still do a lot of book marketing, they still do a lot of absolute mail,” he says.
But abounding of the platforms accessible for sending mail are adequately aged compared to agenda business tools, Foreman adds. Often, they’re generally ailing chip with added business software and don’t affection abundant means to clue commitment and acknowledgment rates. Back Mailchimp itself launched in 2001, the
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