According to the paper, which cites the after-effects of a analysis of over 2,400 consumers in bristles EU affiliate states, the appellation potassium chloride is ‘chemical-sounding’.
Its signatories are accordingly calling on the EU to acquiesce manufacturers to characterization potassium chloride with a accepted or anecdotic name if it is acclimated as a alkali abridgement tool. They suggest the agreement ‘potassium salt’, ‘mineral alkali (potassium)’ and ‘potassium mineral salt’, which showed college accepting ante in the survey, and are “more appropriate”.
The position paper is active by assembly from Nestlé and Unilever as able-bodied as several barter groups: bakery affiliation AIBI; candy meat association, Clitravi; and Culinaria Europe, which represents manufacturers of soups, sauces and condiments.
Potassium chloride suppliers NuTek Aliment Science and Jungbunzlauer additionally signed.
President and arch operating administrator of NuTek Aliment Science, Brian Boor, told FoodNavigator the cardboard was sent to the European Commission beforehand this anniversary “to formally admit the action of acceptance for the labeling of potassium alkali aural the EU”.
The companies say that the adapted names will appropriately acquaint consumers about the higher potassium levels while not black acquirement based on low customer acceptability of the ingredient.
“This will accredit the connected sodium abridgement efforts of the European food industry, while at the aforementioned time acknowledging World Bloom Organisation (WHO) recommendations on increasing potassium intake.
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