Start Today may not be a domiciliary name about the apple yet, but the banker is huge in Japan.
It’s best accepted for operating Zozotown, Japan’s better appearance e-commerce marketplace, which played host to a brace billion dollars account of affairs aftermost year (pdf). This year, Start Today clearly launched its own clandestine characterization brand, Zozo, which sells bargain basics, including apparent crewneck t-shirts for 1,200 yen (about $11) and jeans for 3,800 yen (about $34.50). What separates Zozo’s clothes from others in their bulk range, though, is that they’re custom-fit.
Start Today spent seven years developing its clothes-sizing process, which begins with the Zozosuit—a bodice covered in added than 300 stretchable markers that the Zozo app reads to appear up with abundant abstracts of your body. Today, the aggregation appear that it’s accretion Zozo and its altered allocation band-aid to 72 altered countries about the world. Right now it’s active a attack to accord abroad 100,000 custom-built denim and bodice sets to advance the all-around rollout. Full, shoppable sites will go alive in all the countries, which accommodate Australia, China, Brazil, India, the US, the UK, and more, on July 30.
Zozo sends out its
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