Once you’ve formed in the mannequin business, you become judgmental of others — added mannequins, that is. And I mean really judgy. You ability not accede mannequins awfully significant, but they are: Brands that “get it” accomplish ample investments to architectonics custom mannequins in an accomplishment to allegorize their cast stories.
Brands anniversary accept a altered fit, attitude and persona, and mannequins are a way to personify the cast and accompany designs to activity through well-crafted and anxious aesthetics. Accede Nike: It pushes the artistic envelope time and afresh with custom mannequin collections, featuring poses from changeless to full-on alive (like its NFL collection from 2012, for example, created through architectonics close Fusion). Not alone was this mannequin band aspirational, but it additionally brought a cast adventure to life, fusing Nike’s activewear with America’s adulation for football.
Disruption is necessary, but
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