Yi Lee fell for the hype.
“After I saw TV ads claiming babyish blueprint with DHA [docosahexaenoic acid] and ARA [arachidonic acid] can advice with eye and academician development, I gave my babyish formula,” said the 30-year-old mother in the southern Chinese burghal of Shenzhen. “Then I abstruse from books and doctors that milk is absolutely best.”
Lee is now nursing her nine-month-old babe – a convenance attenuate in China, area alone 28 percent of mothers feed, according to the UN Children’s Fund (UNICEF). Experts say that actuality and in added developing countries, nursing ante would be college – and breed and mothers convalescent – if it was not for the acceptance of these formulas additional with DHA and ARA.
Featuring doe-eyed breed and bedlam mothers in newspapers, magazines, and on billboards, these ads are acceptable a accoutrement in developing nations’ maternology wards (where nurses sometimes accord chargeless blueprint to new mothers) and in grocery aliment (where saleswomen access them in the nappy/diaper aisles).
Bloom experts accept responded with alarm.
“Scientific affirmation doesn’t abutment the industry’s statements about ARA and DHA,” said James Akre, a aloft affiliate of the International Board of Lactation Consultant Examiners (IBLCE), which sets all-around standards for lactation and feeding care. “The additives serve primarily, alike uniquely, as a business ploy. China, the second-largest babyish blueprint bazaar afterwards the USA,
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