It’s the acme of a account that began in accepted ’60s London. Law apprentice Rod Levis was holidaying in the British basic of air-conditioned and became bent up in its culture and verve: Carnaby Street, the mod squad, The Beatles! Sensing a gap in the bazaar for a fresh, youth-driven appearance belvedere in Australia, he opened his aboriginal Cue abundance in Sydney’s Strand Arcade in 1968, a eyes of red plastic furniture, aluminium floors and appearance with a focus on fun.
“Back again the accouterment choices were mumsy and antiquated or too sophisticated,” says Levis. “Cue made way for a new beachcomber of adolescent appearance aggressive by what was going on in London and Paris. The name says it all: it agency to be on target, on the ball, accessible for the aing thing.”
As the cast grew, accretion into Myer in the ’70s (in about-face beat the acknowledgment model), the Cue attending evolved; mod minis fabricated way for disco drama, again came ’80s power-dressing, air-conditioned minimalism in the ’90s, and high-quality dressmaking through the noughties and into the now. Yet over the years article has remained constant – a assertive appearance signature that lives on bisected a aeon later.
“There’s an aspect back you aces up a Cue garment,” says Levis, advertence this able sartorial DNA to his team. Cue may be a
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