Three years ago, artisan Heidi Geist was managing a canteen boutique in Portland, Maine, back she abdicate her full-time job to architecture beer labels.
The aboriginal characterization was for Diavoletto, a cool affair ale from Bissell Brothers whose can, acknowledgment to Geist, is now busy with “one of my crazy geometric pen drawings” of what looks like a virus or bacterium. (The beer’s name translates to “little devil.”) A flowy, blooming architecture for Boothbay Craft Brewery’s The Thirsty Botanist followed. Geist, a beheld artisan who additionally does paintings and murals, says Portland’s artistic arena fabricated the collaborations a accustomed fit.
“Portland’s a funny abode because it’s a lot of tourism, but back you scrape beneath all of that, there’s so abounding creatives,” she says.
Geist afresh hit the road, embarking on a yearlong adventure to architecture labels and added artworks for breweries in the 48 aing states. A mini academy bus, purchased off eBay and outfitted (she did the assignment herself) with a bed, book shelves, a fridge, toilet, sink, skylight, and roof deck, provides her busline and lodging. Breweries like Long Live Beerworks in Providence and Wyoming’s Melvin Brewing will be her muse.
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