A Nordic appearance action is brewing afterwards a Swedish artisan accused retail assertive H&M of plagiarizing and profiting from one of her creations. She won an acknowledgment from the aggregation afterwards demography to Instagram and again emailing the CEO.
Camilla Lundsten, architect of a children’s book alternation about Littlephant, a popcorn-loving, bike-cruising red elephant, aftermost year collaborated with a abate Swedish banker – Lindex – to actualize a accouterment accumulating based on her characters. Aftermost week, Ms. Lundsten spotted a girl’s ensemble awash by H&M that bore added than a casual affinity to one of her Littlephant garments.
“On Friday I went into H&M’s online abundance and apparent a dress with a aerial peeking out of the abridged with accompanying antic tights,” Lundsten said in an account about a anniversary afterwards her discovery. “I looked at H&M online food in added countries and saw the aforementioned collection.”
She again went to assignment aggravating to get the H&M accumulating pulled from the racks.
This is the additional time over the accomplished six months big Nordic appearance names accept fatigued copycat allegations.
In May, Finland’s iconic Marimekko architecture abode and appearance banker was taken to assignment afterwards one of its newer designs too carefully resembled assignment done by a Ukrainian artisan in the 1960s.
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